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Gold: the new pink?
Pink. It's everywhere you turn. From women's hair removal gadgets, to football team uniforms. The pink ribbon, symbolizing breast cancer awareness has become a marketing phenomenon like no other when it comes to raising awareness for a social issue. Our desire is to raise awareness for an equally important issue; childhood cancer. As a society, we like to say that “children are our future.” If we truly believe children are our future; why do we sit idly by while more than 12,000 children in the United States are ravaged by this disease each year, and approximately 3,000 die from it each year? Worldwide, 80,000 to 100,000 children die from a form of childhood cancer every year. EVERY YEAR! If we truly believed that children were our future, and our future was being threatened by this evil, would we not do something? We commit billions of dollars each year to protecting our country, and yet do so little to protect the generation to come from a disease that comes silently and kills so many.
Gold: The New Pink exists, not to take away from the efforts that have been made to advance the cause of breast cancer awareness or to suggest that breast cancer awareness is not as important, but rather to elevate the cause of childhood cancer to equal stature. So much more funding is given to adult cancers than for childhood cancer. The parents of children stricken by cancer want to level the playing field.